Aasolux Geneva · Los Angeles

About the house

A narrow shelf,
deeply stocked

Aasolux has dealt in Rolex, Audemars Piguet and Patek Philippe since 2009. We have never carried another brand, and we have never listed a watch we did not own.

Two Rolex sports references side by side

Why three houses

Specialists are cheaper than generalists

A dealer carrying forty brands cannot know any of them well enough to spot a service dial on a 1675 or a replaced bridge in a calibre 2121. We carry three, which means we have handled hundreds of examples of the same references and can tell you what a correct one looks like from across the room.

It also means we price honestly. Our offers are built from completed sales on the same reference, dial variant and case condition, and we will show you the comparables we used. When the market has moved against a piece we are holding, the price on this site moves with it.

Two of us, both former auction-house cataloguers, and a watchmaker who comes in three days a week. No sales floor and no commission structure, which is why nobody here is incentivised to talk you into the wrong watch.

The Audemars Piguet museum at Le Brassus

Enquire

Talk to us about a watch

By appointment only, which keeps the overheads off the prices. Mornings are usually free.

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Email
clients@aasolux.com
Telephone
+1 (310) 555-0164
Rooms
Beverly Hills, California — by appointment
Also in
Geneva, during Watches and Wonders
Hours
Tuesday to Saturday, 10:00–18:00 PT
Settlement
Wire or licensed escrow. No cash over reporting thresholds, no crypto.